Gourmet Burger Company Doppelgänger

Recently that new burger joint in Brindleyplace, the Gourmet Burger Company, had to change it’s name to the Handmade Burger Company (HBC) which, to me, sounds somewhat less upmarket than “Gourmet”. I did a quick search for “Gourmet Burger Company” and found the “Gourmet Burger Kitchen” (GBK). Just take a look at the menu. If you’ve been to the HBC in Birmingham then you’ll notice some striking similarities…!

Now the two restaurants have quite different colour themes, so I’m thinking that they’re not run by the same people. Also, the GBK has several locations in the south of the country, whereas AFAIK the HBC only has the one location in Birmingham. Perhaps the owner of the HBC has visited the GBK and decided to copy the idea, but further north? Or am I just coming up with crackpot conspiracy theories to fill the void around here? What do you think?

2 Comments so far

  1. Kim (unregistered) on November 1st, 2006 @ 9:40 am

    I want a burger now. I noticed this the other day. I blame The Man.

  2. Sj (unregistered) on November 2nd, 2006 @ 1:44 pm

    Greetings, HBC in Canada is the ol Hudson’s Bay Company.. I couldn’t imagine eating somewhere known by those initials. I would keep imagining an ashy white burger with red, green and yellow stripes… (Don’t ask)

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